Detect secondary intent in branded searches

Judges: A search term that contains the client's brand name. Questions: choice:intent - navigational, reviews_or_reputation, price_or_cost, customer_service, complaint_or_problem, competitor_comparison, other. Action: Code keeps the term in the branded campaign and flags reputati

AA clean typed decision (yes/no, a pick from a list, or a level on a scale) that is concrete, repeats routinely, and has meaningful value.4.42

Key facts

Vertical: Cross-industry
Function: Ads
Status: Idea
Volume: routine
Value: meaningful
Risk: moderate
Evidence: —
Flags: None

Build this with a classifier

Define a typed decision with a bounded answer, then evaluate it on examples.

{
  "decision_type": "choice",
  "question": "Does this input match the decision in “Detect secondary intent in branded searches”?",
  "input": "<input to classify>",
  "output": "one label from a fixed list"
}

Related use cases

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