Decide stick or twist for low-CTR converting queries
Judges: A converting query with low CTR, its current ad group, and the ad copy. Questions: noul:ad_copy_matches_query - does the ad directly address this query; choice:action - reroute_to_better_group, add_exact_negative, keep. Action: Code applies the filter thresholds, then exe
AA clean typed decision (yes/no, a pick from a list, or a level on a scale) that is concrete, repeats routinely, and has meaningful value.4.03
Key facts
- Vertical
- Cross-industry
- Function
- Ads
- Status
- Idea
- Volume
- routine
- Value
- meaningful
- Risk
- moderate
- Evidence
- —
- Flags
- None
Build this with a classifier
Define a typed decision with a bounded answer, then evaluate it on examples.
{
"decision_type": "choice",
"question": "Does this input match the decision in “Decide stick or twist for low-CTR converting queries”?",
"input": "<input to classify>",
"output": "one label from a fixed list"
}Related use cases
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