# Brand safety keyword classification

Classify content keywords and phrases against brand safety blocklists to prevent ad placement on harmful or inappropriate content pages

Grade: S — Top tier. Meets A, and the payoff is major with high confidence.. Score: 5.87.

Vertical: Agencies, media & creators.

Function: Ads.

Status: Seen in the wild.

Volume: high.

Value: major.

Risk: high.

Evidence: described plan.

Flags: human-review.

- [Source](https://support.google.com/campaignmanager/answer/2829748)
- [Vertical](/verticals/agency_media_creator/)
- [Function](/functions/ads/)
- [Detect brand-name competitor bidding requests](/use-cases/detect-brand-name-competitor-bidding-requests/)
- [430 competitor ads a second](/use-cases/430-competitor-ads-a-second/)
- [Ad network and placement targeting classification](/use-cases/ad-network-and-placement-targeting-classification/)
- [Sponsor read detection](/use-cases/sponsor-read-detection/)
- [Fatigue language flag in comments](/use-cases/fatigue-language-flag-in-comments/)
- [Ad swipe file auto-tagging and search](/use-cases/ad-swipe-file-auto-tagging-and-search/)